To help small and medium enterprises (SMEs) in Taiwan leverage digital technology to explore international markets, the International Trade Administration (TITA) under the Ministry of Economic Affairs (MOEA) held a conference on the achievements of the "New Digital Trade Model Program" on November 12, 2024. The event featured the launching of the newly developed AiEZ TRADE and included the sharing of experiences by digital consultants and mentored enterprises. Over 100 companies participated.

At the event, Director General Cynthia Kiang of TITA announced the launching of AiEZ TRADE. She noted that AiEZ TRADE integrates global trade data by using AI technology to provide businesses with diverse services, such as analysis of trade data, recommendations about events and exhibitions, creation of marketing webpages, and recommendations about buyers. Companies only need to input their business registration number to access tailored business insights through AI analysis of vast data bytes, enabling them to quickly grasp the latest global industry and product trends.

Given the global trend of market digitalization, Taiwanese SMEs face increasing pressure of international competition. To address this, TITA offers digital capability assessments and consulting services through this program, thereby helping SMEs identify their digital strengths and weaknesses in overseas marketing. To date, this program has supported over 1,300 companies and enhanced their ability to expand into global markets.

SMEs can access the AiEZ TRADE webpage at (https://www.aieztrade.com/) to directly experience its features. TITA will continue to track the latest developments in digital technology to assist more SMEs in utilizing these tools to vie for international opportunities.