顧客終生價值之計算裝置

新常態下服務科技輔助數位轉型計畫

本創作係揭露一種顧客終生價值之計算裝置，其係運作在一電腦主機上，此顧客終生價值之計算裝置可包含一運算模組、一處理模組以及一輸出模組，其中運算模組包含一前期累計折現價值單元、一本期約當價值單元以及一後期預測折現價值單元，該些單元係分別用以產生一前期客戶價值、一本期客戶價值以及一後期客戶價值，處理模組係電性連接至輸出模組，並加總前期客戶價值、本期客戶價值以及後期客戶價值，進而產生一顧客終生價值，並由輸出模組顯示該顧客終生價值之數值。透過本創作可以評量個別客戶的顧客終生價值，以提升個人化行銷的精準度。

The invention discloses a device for calculating CLV (Customer Lifetime Value), which may be executed on a computer. The device for calculating CLV may comprise a computing module, a processing module, and an output module. The computing module comprises a previous period accumulation discount rate unit, a current equivalent value unit, and a later period prediction discount rate unit. The three units may generate a previous period customer value, a current customer value, and a later period customer value, respectively. Further, the processing module is connected to the output module electrically, and it may sum up the previous period customer value, the current customer value, and the later period customer, so as to generate the CLV. With this invention, the CLV for each customer may be measured and the accuracy for personal marketing may be improved.